SULWHASOO is a luxury South Korean skincare and K-beauty brand distinguished by its blend of traditional Korean herbal medicine and modern cosmetic science. What sets SULWHASOO apart is its concentrated formulas based on traditional Korean botanical ingredients, with ginseng taking pride of place. The iconic First Care Activating Serum is one of the brand’s most recognisable products, while the Concentrated Ginseng Renewing line focuses on caring for mature skin, hydration and elasticity. SULWHASOO’s range includes luxurious Korean serums, essences, ampoules, face creams, eye care products, masks and cleansers for a complete K-beauty skincare routine.