BY WISHTREND – a South Korean cosmetics and K-beauty brand that creates targeted skincare with active ingredients. BY WISHTREND’s key distinction lies in its carefully crafted formulas, designed to address specific skin concerns and featuring popular K-beauty ingredients. Its products use propolis, azelaic acid, niacinamide, vitamin C, hyaluronic acid, peptides and ceramides. The BY WISHTREND range includes Korean serums, ampoules, creams, toners, cleansers and face masks for caring for sensitive, dry, combination and oily skin, as well as for hydration, radiance, pores, skin texture and the skin barrier.