BEAUTY OF JOSEON – a South Korean K-beauty brand known for skincare inspired by traditional Korean “Hanbang” medicine, combining historic ingredients with modern K-beauty formulas. What sets BEAUTY OF JOSEON apart is its “Hanbang” skincare featuring ginkgo, rice, propolis, green tea, red beans, mugwort and other traditional Korean ingredients. The brand became especially popular for its Relief Sun SPF and also offers Korean serums, toners, creams, cleansers, face masks and other facial skincare products designed to hydrate, brighten the complexion and care for pores, skin texture and the skin barrier.