ANUA is a South Korean K-beauty brand that creates gentle, ingredient-focused skincare. One of ANUA’s most distinctive features is Heartleaf, now one of the brand’s most recognisable ingredients, along with carefully balanced active ingredients and minimalist formulas. ANUA skincare products feature popular ingredients such as Heartleaf, PDRN, niacinamide, hyaluronic acid, azelaic acid, ceramides and retinol. The brand’s range includes Korean toners, serums, ampoules, creams, cleansers and face masks to address a variety of skin needs—from hydration and comfort to the appearance of pores, skin texture and radiance.